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<title>An interactive multimedia on SRI technology &#8211;a novel tool for
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<div class=3DSection1>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><b style=3D=
'mso-bidi-font-weight:
normal'><span style=3D'font-family:Garamond'>An interactive multimedia on S=
RI
technology &#8211;a novel tool for transfer of technology<o:p></o:p></span>=
</b></p>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><span
style=3D'font-family:Garamond'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><span class=
=3DSpellE><b
style=3D'mso-bidi-font-weight:normal'><span style=3D'font-family:Garamond'>=
R.Durai</span></b></span><b
style=3D'mso-bidi-font-weight:normal'><span style=3D'font-family:Garamond'>=
 <span
class=3DSpellE>singh</span>, <span class=3DSpellE>G.Gurumeenakshi</span>, <=
span
class=3DSpellE>Berty</span> Edwin, <span class=3DSpellE>A.Pabitha</span> an=
d <span
class=3DSpellE>K.R.Srinivasan</span><o:p></o:p></span></b></p>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><span class=
=3DSpellE><span
style=3D'font-family:Garamond'>Krishi</span></span><span style=3D'font-fami=
ly:Garamond'>
<span class=3DSpellE>Vigyan</span> Kendra, Agricultural College &amp; Resea=
rch
Institute<o:p></o:p></span></p>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><span lang=
=3DPT-BR
style=3D'font-family:Garamond;mso-ansi-language:PT-BR'>Tamil Nadu Agricultu=
ral
University, Madurai &#8211; 625 104<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-align:justify'><span lang=3DPT-BR
style=3D'font-family:Garamond;mso-ansi-language:PT-BR'><o:p>&nbsp;</o:p></s=
pan></p>

<p class=3DMsoNormal style=3D'text-align:justify'><st1:stockticker w:st=3D"=
on"><span
 style=3D'font-family:Garamond'>SRI</span></st1:stockticker><span
style=3D'font-family:Garamond'> is a new revolutionary system of rice culti=
vation
for increasing rice productivity. The aim of <st1:stockticker w:st=3D"on">S=
RI</st1:stockticker>
is to achieve the full potential of rice by creating a growing environment =
for
plants that is most conducive for vigor and production. To popularize the <=
st1:stockticker
w:st=3D"on">SRI</st1:stockticker> in <st1:City w:st=3D"on"><span class=3DSp=
ellE>Madurai</span></st1:City>
district, the KVK, <st1:City w:st=3D"on"><st1:place w:st=3D"on"><span class=
=3DSpellE>Madurai</span></st1:place></st1:City>
works with the three core principles of technology transfer, refinement and
training to a greater extent. With this in mind, an<b style=3D'mso-bidi-fon=
t-weight:
normal'> </b>MS- Office, Power point <b style=3D'mso-bidi-font-weight:norma=
l'><span
style=3D'mso-spacerun:yes'>&nbsp;&nbsp;</span>Interactive Multimedia Module=
 on <st1:stockticker
w:st=3D"on">SRI</st1:stockticker><span style=3D'mso-spacerun:yes'>&nbsp;&nb=
sp;
</span></b>in the regional language &#8211;Tamil was developed. The content=
s of
it includes importance of <st1:stockticker w:st=3D"on">SRI</st1:stockticker=
>,
nursery and main field preparation, Seed treatment, use of rolling marker f=
or
single seedling transplantation, use of rotary <span class=3DSpellE>weeder<=
/span>
and LCC chart, water management and finally economics of cultivation. The
contents are hyper linked and are explained in detail with the support of v=
ideo
clippings and audio track. The module is user friendly as icons are provided
for navigation for viewing next and <span class=3DGramE>previous</span> vid=
eos,
audio and home pages with the click of the mouse. More than one hundred far=
mers
have used this recently developed module till date. Reports inform that the
module is simple, easy to understand, gives an opportunity for seeing <span
class=3DGramE>is believing</span> and has created awareness among the farme=
rs to
adopt this practice. A flash module on <st1:stockticker w:st=3D"on">SRI</st=
1:stockticker>
is also developed in English with the above said contents for the use of
researchers and extension personnel. The work done on the development of th=
is module
in PowerPoint and Flash is a tip of an iceberg. The KVK has plans to develop
more modules with latest innovations and promote this practice to the maxim=
um
extent possible for improving rice production without increasing the area u=
nder
cultivation.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-align:justify'><span style=3D'font-famil=
y:Garamond'><span
style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;&nbsp;&nbsp; </span><span
style=3D'mso-tab-count:2'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbs=
p;&nbsp;&nbsp; </span><o:p></o:p></span></p>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><span
style=3D'font-family:Garamond'>****<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'text-align:justify'><span style=3D'font-famil=
y:Garamond'><o:p>&nbsp;</o:p></span></p>

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